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Aviva calls time on Bluecycle

GreenCar's Eco Shock Tool
Bluecycle's salvage auctions will soon be history.
Many of us have become familiar with Bluecycle; Aviva’s salvage auction site but earlier this month they announced it’s closure with all business moving to Copart.


Aviva has been going through a serious pruning exercise and Bluecycle is the latest casualty. The site will not take any new stock to sell on its website after August 12th, 2013 and is anticipated to continue operating the website to sell existing salvage until mid-September. The Bluecycle operation will be closed by the end of 2013.

It’s sad news for all the Bluecycle employees that are to be made redundant as Aviva moves all its salvage services to Copart. The long term contract for Aviva will go through Copart’s 14 sites throughout the UK. All existing Bluecycle members are being offered free membership of Copart for the remainder of 2013.

Alex Caldwell, Director of Supply Chain at Aviva, said, "This decision is part of Aviva’s strategy to focus on our core business. While this move represents another step towards a leaner, more agile Aviva, we also know this is a very difficult time for Bluecycle staff, contractors and business partners impacted by this announcement. I’d like to thank everyone at Bluecycle for their hard work over the last 12 years. Our priority now is to work with those affected to ensure they get the support they need.”

Here at atfPro we were disappointed with this news as we have always viewed Bluecycle as a leading light for moving the professionalism of the salvage market forward and their direction will be sorely missed. We have to start to wonder whether Aviva will follow RSA’s lead and pull out of motor trade policies next!

August 2013

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