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Getting the next generation into your yard

Students at Vision West Nottinghamshire College’s Motor Vehicle department
Involving the next generation is important both from future customer and employee standpoints. Photo shows students at Vision West Nottinghamshire College’s Motor Vehicle department.
How do you get the next generation of teenagers and younger motoring enthusiasts into your site? This is an issue that Charles Trent have been taking seriously - read on...


Trents are committed to breaking down those barriers that exist preventing teenagers and younger motoring enthusiasts from visiting their sites. After all this sector of society represents not only significant sales potential but is a great source for future employees.

Recently the company teamed up with Vision West Nottinghamshire College’s Motor Vehicle department to improve the learning experiences and opportunities for its students. A scheme has been created offering the college an opportunity to trade-in their old gearboxes and engines for a new crop from Charles Trent. This gives the students the chance to experience as many different types of engines and gearbox combinations during their time studying.

Further to the exchange program a number of vehicles have been supplied to the college by Charles Trent at a heavily reduced rate to ensure that the students always have something new in their workshop to study and immerse themselves in.

Martyn Akehurst, marketing executive at Charles Trent said of the scheme “It’s great to be helping the student learning experience of one of the largest colleges in Nottinghamshire. With the skills being developed we could see some of these students working for us in the future as the next generation of vehicle and mechanic experts”.

Programme area leader for motor vehicle, Robert Payton, said: “We really value our partnership with Charles Trent as having access to a range of gearboxes and engines allows our students to work with some really high-quality resources which help with their practical studies.”

Trents have also provided free entry and discounted parts when a student turns up on site with a valid student card. They believe that by having one of the cleanest yards in the UK alongside the incentives to visit will help the next generation of motor industry experts choose them for parts (after all they could be a future employee!).

If anyone wants more info they can contact Martyn on 01202 724452 or email him.

April 2014

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