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Reco Launch certified membership level

Reco Certified Member launch
Reco Auto's, Andy Latham launched their Certified Member level recently at the Motor Vehicle Dismantlers' Association AGM.
Any auto dismantlers who have been to the States know how large the trade market for green parts is over there. Why is this so? Well partly because they work more closely together, partly because they give the customer great service and partly because the customer knows what to expect from the part he’s ordered. So why doesn’t it work here?

Put simply we don’t do the above. Reco, along with operations like FAB Recycling are slowly changing all that, and Reco’s recent announcement at the Motor Vehicle Dismantlers’ Association’s Annual General Meeting aims to help lift that bar, giving confidence to the trade and insurance markets.

Following the September launch of their new Recycling Network (which we covered here), that supplies quality, original equipment green parts into the vehicle repair process, Reco Auto chose the MVDA AGM to launch their new Certified Membership level.

Andy Latham, Head of the Reco Recycling Network, explained to those attending the meeting that all certified members will grade the quality of the parts they sell, giving customers satisfaction that they are purchasing a quality, original equipment vehicle part that has been inspected and has passed certain checks to establish the quality and standard of the part. All certified members will be audited and inspected to confirm they are meeting the high standards of customer service and excellence in all areas of their business.

The standards they are using are based on the American ARA standards which we covered here and were also demonstrated at the last CARS show. FAB Recycling also work strictly to this standard and with Reco’s adoption, we are at last getting some movement within the auto recycling community of the UK, to a system that trade buyers can depend upon. Members of the Reco Recycling Network also gain access to other services within the group including the Green Parts Marketplace along with access to RecoSalvage Auction Platform, Recycler Support Services, training and networking events.

Certified members get all of the benefits that standard members of the Reco Recycling Network receive plus they receive additional training credits that give them free access to training and networking days, and, in time, recognition from customers that they are first choice, quality suppliers who can meet their own exacting standards.

The development of the Reco Recycling Network is an on going process which intends to increase volumes of parts requests from vehicle insurance, vehicle fleet and motor claims management partners. For this to grow, Reco Auto tell us they need more members to satisfy the demand from the vehicle repair industry for green parts.

Here at atfPro we have felt for a long, long time that the potential for trade sales in the UK is vast and it is only the dismantler that’s holding it back. Unfortunately, it is one of those chicken and egg situations where to get to the promised land, dismantlers need an influx of orders for their parts but that’s not going to happen unless enough dismantlers sign up to services such as this, so that they can then have the necessary weight behind them to make greater inroads into the trade market place.

Those who attended the talk at the MVDA AGM were under no illusions that signing up will not mean an instant fix but by pulling together, we believe the market place can develop and within five years (which is not a long time) we could see real, profitable growth in trade green parts sales. And let’s face it, there’s no fortunes to be made out of scrap at the moment so why not think hard about increasing the return on parts, after all that’s the core of the dismantler’s business.

We shall keep a close watch on any developments but in the meantime, to find out more, You can call them on 0844 561 0576 or visit Reco’s website here.

December 2015

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